With the explosive growth of China's cosmetics market, the development of cosmetics bottle packaging enterprises also ushered in the spring, facing huge market opportunities and development prospects. At the same time, the cosmetics industry competition intensified and visual economy, various cosmetics brand is increasingly valued on cosmetic appearance, high material not high-grade, feel fine and exquisite, have become the factors that influence consumer purchase decision, cosmetics now is not only the love of beauty female life cosmetic skin care products, has become a "furnishings" available for viewing.
And this, this is especially true for cosmetics brand bowls, famous cosmetics enterprises more and more particular about its artistic conception and artistry, international well-known cosmetics companies began to cross-border cooperation, invited well-known clothing designers, artists and so on to carry on the design, the cosmetics bottles from the birth of the moment is endowed with new values and cultural connotations.
For this trend, the personage inside course of study says, cosmetics is primarily aimed at women, appearance is the essential factor, arguably, external exquisite cosmetics have been born from had won a marketing advantage. For the domestic cosmetics companies, on the design of cosmetics packaging has more development space and material are available, and of the extensive and profound Chinese traditional culture elements into the design of cosmetics bottles, will be welcomed by domestic consumers.
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